In 2003 bone health was the fourth largest and third fastest growing natural supplement category in the United States, the world's largest natural supplement market.

With combined osteoporosis rates in the United States, Europe and Japan thought to be in excess of 75 million people and climbing (WHO report, 2004) there is good evidence to suggest this market will continue to perform strongly.  

Maintaining Bone Health

Lifelong bone heatlh hinges on achieving peak bone mass early in life through a combination of genetics and lifestyle factors and then maintaining as much of this bone mass for as long as possible.

Nutrition, in particular caclium intake, is one lifestyle factor that plays a key role in an individuals bone health. Many people, however, do not consume adequate calcium (Heaney, 2007).  

Chronic low dietary calcium intakes can lead to weak, poorly mineralised bones, with a higher risk of age related osteoporosis and fractures later in life (Surgeon Generals Report, 2004) .

Teenage Years

Peak bone mass is generally achieved by late teenage years or early 20's, and sets the scene for bone health throughout life. 

Consuming optimal calcium levels is therefore critical during these years so that  the maximum bone mass possible is reached, leading to greater reserves to draw on for the bone loss that naturally occurs in later years. 

MCH-Cal can supply calcium, along with other important bone health nutrients, where diet alone  is not sufficient.

Mid Life

Maintenance of bone health is an ongoing challenge in adulthood, since both men and women will lose bone mass during this time.

Getting the right balance of nutrients, in particular a bioavailable source of calcium such as MCH-Cal  will assist with keeping this bone loss to a minimum.

Recommended daily intakes of calcium  for men and women from the age of 19  to 50 years old are  typically around 1000  mg per day.   Statistics show however that  this requirement is not routinely met , particularly by women, with a staggering 85% of the female population in the USA thought to be failing in this endeavour ( Heaney, 2007).

The long term impact of these low levels of  dietary calcium intake  is a sharper decline from the maximum bone mass achieved in late teenage years, and a higher risk of bone related health issues in later life.   

Post Menopause

Loss of bone mineral density is accelerated in women after they reach menopause and in this group, calcium supplementation has been found to result in a significant reduction in the risk of certain fractures (Shea et al, 2002). 

MCH-Cal is an ideal supplement for post menopausal women, supported by several clinical studies which have demonstrated the positive effects of whole bone microcrystalline hydroxyapatite on slowing or halting the progression of bone mineral density loss in this vulnerable group.

Bone loss continues in both men and women after the age of 70.

Supplementing with MCH-Cal^TM for Life Long Bone Health.

Bone is a highly complex  material consisting of structural protein matrix and minerals,  most of which are not found naturally in the majority of calcium supplement ingredients. Healthy bone tissue requires a range of nutrients to maintain optimal density, not just calcium.   MCH-Cal^TM contains all of the components found in healthy bone tissue  in their natural form, including  calcium , phosphorous, trace minerals, bone proteins (type I collagen  and growth factors ) and glycosaminoglycans.

Studies have shown that MCHA with its protein content intact is more beneficial to bone health than equivalent prodcuts with the protein content removed.

MCH-Cal can supply  much need calcium, along with other important bone nutrients to support bone health throughout life.