Human Joint Health Market
In the United States in 2003
joint health ingredients were the third biggest sector in condition specific health supplements and the fifth fastest growing product category overall. While recognised as a busy category by product the
joint health category continues to grow on the wave of the ageing population. Europe, Japan and markets throughout the developed world are following similar patterns. Growing health sector costs associated with dealing with treating joint conditions mean that both health providers and consumers are now looking for natural measures for prevention and self treatment. Prevention and self treatment not only benefits sufferers of joint related ailments, but the community as a whole.
Recent developments in the joint health market have revealed the importance of proven natural ingredients in the joint health market. Some pharmaceutical drugs for joint health have been recently withdrawn from the market after concerns about their long term side effects. More recently the release of the GAIT trial in the USA demonstrated the efficacy of natural ingredients glucosamine and chondroitin in addressing joint health symptoms. With the increase in sufferers of joint problems and the interest in natural solutions growing the demand for natural joint health alternatives is reaching unprecedented levels.
Joint health marketers are faced with the challenge of sourcing ingredients with proven efficacy and trials that support them in the market and a supply base that can meet the requirements of major international customers.
Joint health needs to be approached from two areas, prevention and maintenance and repair. The Waitaki joint health ingredient package offers ingredients that address both areas. Waitaki Biosciences joint health ingredients including greenshell mussel powder and bovine chondroitin are supported by decades of supporting research. Our more recently developed marine collagen ingredient adds another dimension to this joint health package. MCH-Cal™ calcium supplement is important in joint health as many sufferers of joint problems have been identified as being low in calcium. The overall Waitaki joint package may offer benefits for cartilage health, swelling and stiffness and joint lubrication.
For further information on joint health ingredients contact Waitaki Biosciences directly.